Café Sello Rojo means the red seal coffee. With the red seal comes a 90 year history and Colombian roots that go back for generations. Coffee that brews with it a spirit of individuality and self expression. Our coffee embodies this tradition because we are proud to be the number one coffee brand in Colombia, where coffee is more than just a beverage; it's a way of life. Our commitment to quality begins with our beans, which are 100% Latin American coffee, carefully selected and roasted to perfection.As the number one coffee brand from a place that knows its coffee, we understand that the perfect cup of coffee is more than just a product; it's a reflection of our heritage and our dedication to excellence. So whether you're savoring a cup of our coffee in Colombia or enjoying it from afar, you can taste the history, culture and passion that goes into every single sip. It's so so bold.

100% Pure Arabica Colombian Coffee.

Directions: Put a level tablespoonful of coffee in the filter for every small cup of water (5-7 grams/100 cc). If a cloth strainer is used, pour the hot water (not boiling) with uniform circular movements until coffee is totally soaked.

Recommendations: Before opening, store the product in a cool place. After opening, store the product in an odor free airtight container and preferably refrigerated.

Best before date and batch number: See packing.